Ethnography/Strategy We partnered with Livsmart to help their nectar brand Petit cross the border, from Latin America into the US. We took the brand positioning from nostalgia, heritage and Latin origin, to a "culture- call back to nature" tapping into the American Latina desire to go back to the healthy side of their culture. From tradition to health.

Packaging design/ Innovation We developed and tested a new packaging design that took the brand from local to a multicultural platform and a portal to general market and the world competing at the same level with any brand on US shelf. We developed innovative packaging formats to cater to a more active market lifestyle in the US.