Strategy Greencard helped The Partnership bring out a powerful insight in unexpected ways to American Latino parents.

Print The "Books" print campaign helped promote their first Spanish drug prevention website HablaConTusHijos.org, successfully redirecting traffic of Spanish-speaking parents from the 1-800 # to the new website.

Digital The banner executions played on social networking chat rooms, yielding almost 500,000 donated digital impressions in November 2009.

Viral The team at GC came up with viral ideas to help spread the program in the community, including a height chart to be placed where moms are: OB/GYN offices, women's restrooms, bus stops, community centers, etc.