Understanding American Latinos and their New Self... American Latinos are hybrid individuals constantly evolving and with a new sense of identity that blends aspects of their native culture with American traits. This Hybrid sense of self exists regardless of length of time in the U.S. or language preference – it considers diversity, globalization and cultural consumption.

Connecting and respecting brand values Understanding mindsets and the emotional, social, and cultural connections of American Latinos to America and American brands. We identify cross-cultural brand opportunities among local and global audiences.

Insight-driven problem solvers... Ethnographic research and cultural anthropology is our backbone: understanding people, social change, cultural movements and the role of sustainability.

Building brand reputation by feeding brands with constant conversations... Interdisciplinary ideas as brand platforms. Using known and unknown forms of communication: from movements to documentaries, music to exhibitions, digital to art installations, branded content to gaming.

Great stories with high reactive effect that encourage people to become brand ambassadors
Big Ideas that awaken passion, provoke buzz and digital word of mouth
Strategic partner to find niches for new products or product innovations

...and with brands from Latin America, the US and the World:
P&G, Diageo, Pepsi, Gillette, Petit, Goya, Ecuador Country, Cover Girl, Danone, Pantene, Swarovski, Origomu, Bayer, Nata.do